We are thrilled to announce the expansion of our global team this year! Cornelius would like to introduce you to our new North American, German and Asia Pacific recruits to drive beer dispense innovation into existing and developing markets!
As we develop relationships with global customers, it has become necessary to expand our presence into the North America and Asia Pacific markets which aids Cornelius in servicing the numerous development projects underway. The Cornelius Beer business is a well-established supplier to the German market – further to this, we chose to launch our game-changing Modular Beer Cooler in Nuremberg in November last year!
Meet our new additions to the Cornelius team:
Sal Dibetta – VP General Manager North America
Sal has joined us with over 25 years’ experience in sales, working for Anheuser-Busch USA.
Jafred Tan – Business Development Director, Beer Channel Asia Pacific
Jafred joins us from Asia Pacific breweries where he was technical service manager based in Singapore.
Malte Forens – Key Account Manager, Germany (DACH region)
Malte currently works within the German beverage market and has numerous contacts to share with Cornelius. Malte Forens has joined our team to strengthen our presence in lieu of the imminent retirement of industry stalwart Ernst Liebers. Jafred and Malte will both be joining our representative beer team at Drinktec in September this year.
The stream of innovative developments brought forward by the Cornelius Beer team over the last two years has led to specific projects being agreed and undertaken between Cornelius and numerous global brewers.
We are excited about the opportunities the global expansion will bring to Cornelius Beer and how the new recruits will contribute to Cornelius’ ambitious global growth plans.