It has been reported that drinktec smashed all previous records with more than 76,000 visitors to the show in Munich, between 11th and 15th September 2017. However, it was clear that competition was high as there were also record numbers of Exhibitors. Though, throughout the week we had a steady stream of customers to the stand, keen to view the latest innovations from the Cornelius Beer Division.
On its second outing at a trade show, the Modular Beer Cooler continued to draw attention and again the feedback was excellent. Launched last year at Brau Beaviale, the Cooler has just begun broad scale trials following the initial trials we had been conducting in the market. And, we will soon be announcing the spectacular results that our clients are seeing from this ground-breaking innovation.
The ecoFLO® Smart Pump System also saw widespread interest. Customers were intrigued by how it achieves increased energy savings and how it could be implemented into their sustainability agendas.
By developing the Cornelius Viper system’s efficient, high-capacity refrigeration and revolutionary Intelligent DefrostTM features, we demonstrated how we could create frozen Cider Cocktails to visitors on our stand. Although not currently a commercially available product, we were impressed by the reception Cider: Just a Twist received.
We think it’s fair to say that drinktec proved itself as one of the world’s most important innovation and investment platforms, and we believe the Cornelius Beer Division was at the front leading the way. If you couldn’t visit our stand but would like to find out how our products can help transform your business, get in touch!