Bud Light arrived in the UK to reenergise the draught lager category, responding to the evolving preferences of today’s consumers. Younger consumers in the UK are behaving differently to previous generations where the consumption of draught lager is concerned. It was therefore of critical importance that a dispensing font be designed which creates a brand experience just as refreshing as the Bud Light lager that fits so well into the lifestyles of younger audiences. This is where Cornelius Beer stepped in!
Introducing a new brand into the beer industry is a huge task involving a lot of work to ensure that the new brand is liked and received well by intended audiences. Every touch point between consumer and brand is important to Bud Light because these interactions and experiences help to build the brand’s image and reinforce its values in the minds of customers and potential customers.
Bud Light Font Design
The brand-new Bud Light font manufactured by Cornelius Beer has a genuine, contemporary, confident and bold design; one which delivers the strong and recognisable Bud Light identity while reinforcing the core values of the brand. The design mixes genuine craft with contemporary materials to ensure timeless quality. We’re confident this font will become an icon on the bar, instantly recognisable amongst UK lager drinkers.
Some Specifics of the Bud Light Font include;
- An illuminated Bud Light logo with embossed letters on the front
- The handle replicating the design of the beer can
- The details of the creed and the crest at the back of the font are elements that together bring balance between stand out and premiumness.
Cornelius Beer has already received some outstanding feedback from Anheuser-Busch InBev about the new Bud Light font:
“Cornelius Beer developed our bespoke font for Bud Light specifically for the UK market, once Bud Light has tap handles only in the USA. We are very pleased with the result, the font communicates the Bud Light identity, it’s bold yet light and unique. The feedback from our clients has been extremely positive and it definitely stands out at the bar in a light, unpretentious way”.